What Home Buyers Want 2025

The results are in from a recent America at Home study. Today’s housing market is being reshaped once again by changing buyer priorities.Homes are no longer evaluated solely on size or price. They are judged on how well they support daily life and overall well-being. The nationwide home buyer study states that buyers are informed, values-driven, and more intentional than ever, which has important implications for sellers preparing to list their homes.

Today’s buyers see homes as more than just a place to live—they view them as tools for health and lifestyle alignment. Wellness, location, and everyday livability are major decision drivers.

• Strong demand for wellness features like indoor air purification and whole-home water filtration

• Walkability to coffee shops and casual dining now ranks higher than trails

• Kitchens top the buyer wish lists, serving as hubs for health, connection, and daily routines

Buyers are more flexible, but also more cautious than in past years.

• Increased openness to smaller homes, shared community spaces, and alternative ownership models

• Willingness to trade yard size, garages, or larger rooms for smarter design and amenities

• Rising uncertainty makes buyers seek reassurance, clarity, and a strong lifestyle fit

In today’s market, sellers who understand these shifts have a clear advantage. By highlighting affordability over time, wellness features, walkability, and functional spaces, sellers can better connect with today's buyers.Bottom line? Homes that tell a compelling lifestyle story—not just a specs list—are the ones most likely to earn attention, confidence, and strong offers. As always, I am excited to share this information with you so we can get to work making your next buying or selling venture, a great one! Please give me a call anytime!

Source: America at Home